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Background
The BA identified a requirement to communicate their key activities
and achievements to supporters as well as encouraging more donations.
Result
To achieve this, we created a fresh and visually engaging
four page newsletter to form a direct mail campaign to
supporters. The front page comprised of a welcome letter
and the inside layout included a major feature plus bulletin
style articles to portray a more current affairs / inspirational
image. The newsletters were individually personalised
and this enabled a direct debit mandate to be included
to promote and encourage subscriptions and donations. |
