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Background
The NSSF and its partner organisations, BSI, CBI, DTI and UKAS were seeking to raise awareness of the benefits of standards to businesses.
Result
It was recognised that the subject matter could be perceived as uninspiring so it was vital to develop a hard-hitting and engaging campaign. A theme of 'standards helped our business grow’ was developed. Visually this was illustrated by the case study featured alongside their product which is shown hugely grown and powerful messaging such as ‘through standards we improved productivity by more that 100%’ captured attention. The campaign was so well received it was developed further across posters and exhibition stands. |
