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Background
In the lead up to the 350th Anniversary of the Royal Society, five campaign goals were set and a fundraising campaign was launched with a £100m target to meet the scientific challenges that face our changing world.
Result
Origin ID developed a campaign theme that links scientific discovery with everyday life to convey the importance of science. The campaign was developed across a suite of fundraising materials that were included in the July launch. Great attention was paid to every detail from copy to photography to help motivate high net worth individuals and corporations to contribute to the campaign. Within 3 months of launch, significant amounts were raised due to the credibility, impact and attraction that the campaign created. |
