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Background
The Royal Society's annual exhibition is its foremost event, held to promote the discovery, understanding and enjoyment of the latest science developments. Origin ID was asked to develop a campaign to capture the attention of the very varied target audience, ranging from post-16 students through to VIPs.
Result
The ‘Expand Your Mind’ theme, incorporating topical and thought-provoking headlines was developed to capture attention and highlight the inter-activeness of the exhibits. Strong imagery and vibrant colour palettes and typography maximised stand-out. The theme was rolled out across all mediums from outdoor advertising through to exhibition guides and promotional items. Feedback has shown that this year’s exhibition saw record attendance. |
